The original site is still live today, now updated to promote the sequel by Lionsgate, “Blair Witch,” opening this weekend. (The film itself cost less than $25,000 to make.)Īlso Read: 'Blair Witch' Gets a Virtual Reality Trailer, Ushering In VR Ad Age Going live a full year before the found-footage horror movie eventually opened in theaters, up months before the film premiered at the Sundance Film Festival in January 1999 - when Artisan bought the rights for $1 million. It happened years before the advent of Twitter, YouTube and Snapchat, when producers at Haxan Films pioneered an approach to promoting a movie that’s making new strides with recent hits like “Don’t Breathe” and “Lights Out.” Eighteen years ago, a star-free indie movie called “The Blair Witch Project” became the first movie to focus its marketing strategy around the then-emerging internet with its own dedicated website.
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